普陀区VI设计合作:发展一个统一的品牌。

普陀区VI设计关于两个市场

Posted on贴在 September 23, 2010年9月23日,2010||Category:类别: UK Brand Logos英国商标

Many people think that there is a single ‘right way’ to do business. 普陀区VI设计许多人认为有一个单一的“正确的方法”做生意。However, many UK businesses find that their path to success is incredibly unique. 然而,许多英国企业发现他们的成功之道是令人难以置信的独特。Here are two very different brands that are both finding success in the competitive retail business, using very separate methods.这里有两个截然不同的品牌都是找到成功在竞争激烈的零售业务,用的是很独立的方法。

The Co-operative: Developing a Uniform Brand.普陀区VI设计合作:发展一个统一的品牌。
This这brand品牌saw its value grow by almost a third last year, in the midst of one of the UK’s worst economic slides in modern times. 看到了它的价值增长了几乎一个第三去年,处在英国一个最糟糕的经济,幻灯片,在现代。According to Brand Finance chief executive David Haigh, the first move toward success was in creating brand consistency across the store’s many locations. 根据品牌金融首席执行官大卫Haigh,头向前走向成功的一致性是在创造品牌店里的许多地方。This was combined with a push to bring all elements of the business under the general brand umbrella. 这是结合,争取把所有元素的业务在一般品牌的伞。This consistency was difficult to achieve, but the company saw immediate success once it was complete.这种一致性是难以达到的,但是公司一旦看见迅速取得成功是完整的。

Once the brand was cohesive and ready for public consumption, the next step was to reach new markets with it. 一旦品牌凝聚力,并准备为公众的,下一个步骤是达到新的市场。This was achieved through the high impact “Blowin’ in the Wind” campaign. 这是通过高冲击“飘逝随风”运动。This market is now truly superior, offering a variety of products under one roof with a seamless sense of branding. 现在这个市场是真正优越,提供多元化的产品在一个屋檐下的感觉与一个无缝的知名度。Cross-promotions are now common, using existing customers to boost sales in other areas.Cross-promotions如今已是司空见惯,利用现有客户促销等方面。