徐汇区VI设计这个英国酒店显然不仅仅是说话时的环境。

Greenwashing结束吗?

Posted on贴在 September 30, 20102010年9月30日,||Category:类别: UK Brand Logos英国商标

Is the Green House Hotel a signal of an end of ‘greenwashing’ in the UK hotel industry? 绿色住宅酒店是一个信号结束的“greenwashing酒店业在英国吗?This new and thoroughly green hotel in Bournemouth will at least be raising the bar for other supposedly green businesses in the hotel industry.这个新的和彻底的绿色饭店在伯恩茅斯至少会提高恐怕其他绿色企业的酒吧,在酒店事业。

Being ‘green’ can be an important part of any business’s brand, but the hospitality industry in particular seems to have hopped on this bandwagon. 作为“绿色”可以是一个重要的部分企业的品牌,但酒店行业特别是似乎已经跳上这一票。徐汇区VI设计In fact, so many hotels have made claims to be green (often with only minimal support) that consumers are becoming increasingly sceptical of this claim. 事实上,很多酒店已经声称是绿色的(通常只有最小的支持),消费者越来越怀疑这种说法。However, some businesses are putting their money where their mouth is and bringing integrity back to the green hospitality industry. 然而,一些公司正把钱在他们的嘴巴和带来的完整回到绿色服务业。Here are a few essential elements of any green brand.这里有几个要素的绿色品牌。

Authenticity.真实性。
This is the most important part of a green brand, because without it your business will look insincere and untrustworthy. 这是最重要的绿色品牌,因为,没有它你的业务就会看起来缺乏诚意而且不可靠。The Green House, for example, has been successful in getting high ratings from environmental groups, adding weight to their green claims. 绿色住宅,例如,已经成功获得高评级从环保团体绿色,增加了砝码索赔。The management and development team has made a list of 100 things they do to be greener, a list that is well publicized and available to their clients. 管理和开发团队已经制造了一个名单中的100…吓唬不听话的名单,能够很好的宣传和可用的给他们的客户。This UK hotel clearly is not just about talk when it comes to the environment.徐汇区VI设计这个英国酒店显然不仅仅是说话时的环境。