运城品牌设计 新价值的汽车运城品牌在中国市场

运城品牌设计 新价值的汽车运城品牌在中国市场

Posted on贴在 September 16, 20102010年九月16日||Category:类别: UK Brand Logos英国商标

Economists and marketing experts alike are quick to tell us that value is the new black. 经济学家和市场营销专家们都快去告诉我们,价值是新的黑色的。People all over the UK are looking for new ways to make their recession pounds stretch as far as possible. 英国的人们都在寻找新的方法使他们的经济衰退磅尽量伸展。Now there will be another choice in value autos: Dacia, an Eastern European现在会有另一个选择的价值:达卡,汽车东欧brand运城品牌设计品牌owned by Renault. 属于雷诺。This brand is set to make the leap from the continent to the UK in 2012.这个运城品牌设计牌子是集大力支持来自欧洲大陆的英国于2012年。

Dacia was originally created to appeal to emerging markets in during the late sixties in Eastern Europe. 达卡最初用来吸引新兴市场在60年代后期在东欧。It soon became a favourite among these countries and even had long waiting lists. 很快就成了我最喜欢在这些国家,甚至有长长的等待名单。This popularity has continued in modern times; Renault bought the brand in 1999 and claims to have sold 1.25 million Dacia vehicles over the past five years alone. 这在近代的民望继续,雷诺买下品牌,1999年声称已经卖出125万达卡车辆在过去的五年里独自一人。This success definitely points to hope for the brand’s emergence in the UK, although it should be noted that this is a very different market and a very different type of consumer.这一成功一定分,希望为运城品牌设计品牌的崛起在英国,虽然它应该注意的是,这是一个非常不同的市场和一个非常不同类型的消费者。

The Dacia brand is known for value along with high fuel economy and low carbon emissions. 达卡闻名的品牌价值连同高燃油经济性能和低碳排放。This is accomplished by simple, no-frills design and efficiency in manufacturing. 这是实现简单,线性设计的效率和制造。However, the brand has been working to produce more comfortable models that appeal to modern European sensibilities with a variety of options and upmarket versions of select models. 然而,运城品牌设计品牌一直努力生产更多的舒适的模式,吸引更多的现代欧洲感性与多种选择与高档版本的选择模型。In keeping with this, the first Dacia model offered in the UK will be the Duster, a crossover SUV with off-road capabilities.以保持这种状况,首先在英国达卡模型提供将达,一个交叉的SUV和越野能力。

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陕西LOGO设计 这将带来陕西标志设计公司重大的挑战

Dacia recently adopted a new达卡最近采用了一种新的陕西logo design陕西标志设计to complement their gradually shifting brand. 以补充他们的逐步品牌。The new design is in the shape of a seat belt, which is undeniably associated with autos. 新设计的形式,这是不可否认的安全带伴随着汽车的方法。It connotes safety, but also speed, as in “buckle your seatbelts!” The use of shiny metal in它指的安全,而且还快的速度,因为在“扣安全带!”使用闪亮的金属auto 陕西logo design汽车标志设计is common and even ubiquitous, which also relates to the industry. 是普通甚至无所不在,也关系到整个产业的发展。This logo shows Dacia as a brand emerging in a more established, upmarket marketplace.这个标志显示达卡都当作一个品牌般出现在一个更成立,高档市场。

Dacia currently spends very little on advertising in Europe, although it is unknown if this tradition will continue in their UK line. 达卡目前很少花在广告在欧洲,尽管它是未知如果这个传统将继续他们在英国的线。Without traditional, paid marketing, the brand will be reliant on word-of-mouth and non-traditional avenues of marketing to promote their products. 没有传统的、带薪营销、品牌将依赖于口头和非传统的渠道营销推广产品。Because the UK market is one in which most auto brands heavily promote themselves in a variety of venues, this will pose a significant challenge for the brand, although not an insurmountable one.因为英国市场是一种最严重的陕西品牌提升自我有各种各样的地点,这将带来重大的挑战,为陕西品牌,虽然不是一个不可逾越的一个。

Without heavy paid advertisement, Dacia will need to have the best possible brand and logo design, and then flood the market with these visual elements. 没有沉重的支付广告,达卡将需要有最好的陕西品牌和陕西标识语设计,然后用这些充斥市场的视觉要素。If the company is successful at this, it may stand a chance in the value-loving UK market. 如果公司是成功的,它可能取胜的机会在value-loving英国市场。However, it should be noted that the UK is very different from many countries in Eastern Europe in terms of their expectations. 然而,需要注意的是,英国有了很大的不同,许多东欧从他们的期望。While Britons may want a low cost vehicle, they also want one with all the frills. 当英国人可能想要一个低成本的车辆,他们也想要一个与所有的装饰。In short, they want it all. 简而言之,他们想要的一切。In order for Dacia to win over this fickle market, they will have to promote a brand promising that people in the UK can have it all from this car maker.为了争取这个善变达卡交易市场,他们将不得不提升品牌承诺说,英国人可以拥有这一切从这个汽车制造厂商。