Posted on贴在 September 16, 20102010年九月16日||Category:类别: UK Brand Logos英国商标
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Google and Vodafone have both been rated top UK brands in two different surveys. 谷歌,沃达丰都被评为英国顶级朔州VI设计品牌在两个不同的调查。This people interested in the booming UK restaurant market to wonder: what company has bragging rights to the top UK food & drink这个人很有兴趣在英国餐馆市场蓬勃发展的奇迹:什么公司自夸顶级英国食品和饮料logo design标志设计and brand?和朔州VI设计品牌吗?
Before you start thinking of various grocery stores and restaurants, you should also consider what is the UK’s most famous export. 在你开始把各种各样的商店和餐馆,你也该考虑一下什么是英国最著名的出口。That’s right: the没错:UK’s top food & drink logo design英国顶尖的食品和饮料logo的设计and和brand品牌recognition award belong to the nation’s many celebrity chefs.识别属于国家的奖项多的名人厨师。
Gordon Ramsay is an excellent example of the personal branding that has become the hallmark of the celebrity chef. 戈登。拉姆赛是一个优秀的例子的个人品牌的标志,已经成为名人的厨师。Unlike many ‘brands’, he doesn’t have a single logo design, but that doesn’t change the power of his brand. 不像许多的品牌的,他没有一个单一的标识语设计,但这并不改变他的大朔州VI设计品牌。Gordon Ramsay is known for many things, but food is just one small part of them. 戈登。拉姆赛以许多东西闻名于世,但是食物只是一个很小的一部分。Here are a few aspects of the Gordon Ramsay brand that have made him both famous and infamous throughout the UK, as well as in countries all around the world.这里有几个方面的戈登。拉姆赛品牌使他都在英国著名和声名狼藉的国家,以及在世界各地。
Personality. 个性。This is perhaps the most recognizable part of the Gordon Ramsay food & drink brand. 这或许是最具朔州VI设计标志性的部分食品和饮料戈登。拉姆赛品牌。Gordon Ramsay is known for demanding the best in ingredients and techniques, as well as for hitting the roof so to speak if either falls short of his standards. 戈登。拉姆赛闻名的成分和要求技术,以及用来打人的屋顶这么说如果他要么不符合的标准。This behavior has been seen on his television show, with numerous trailers showing the celebrity chef with bulging veins at his temples yelling expletives at unassuming would-be chefs. 这种行为已经出现在他的电视节目预告片显示,与众多明星厨师在他的鬓角鼓静脉在谦逊的潜在喊附加厨师。While many find this behavior appalling, just as many people have been treated poorly enough by chefs and wait staff to have just a little sympathy.虽然许多人认为这种行为让人震惊了,就像许多人对由足够差厨师和服务员都有一点点的???情。
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台原标志设计独特的外观,显示出优越的台原VI设计技巧。
Distinctive appearance. 独特的外观。This may be why Gordon Ramsay does not need a logo design; he has a recognizable and distinctive appearance that is easy to pick out in a crowd. 这可能就是为什么戈登。拉姆赛不需要一个标志设计;他有可辨识性和独特的外观,很容易在人群中挑出来。People associate the Gordon Ramsay name with his one-of-a-kind face, making his appearance a logo design in itself.人们把戈登。拉姆赛的名字与自己独一无二的脸,使他的状态台原标志设计在本身。
Working Class Roots. 工人阶级的根源。There is no denying it: it is just a little stylish in London and the UK to have risen from a working class background. 毫无疑问:它只是有点时髦的在伦敦和英国已经上升到一个工人阶级背景。Gordon Ramsay has an accent and an attitude that proclaim his common background. 戈登。拉姆赛有口音,以及一种态度,而传扬他的共同的背景。Ramsay seems to give people from less privileged backgrounds a chance. 拉姆齐太太似乎给人不从特权背景的机会。In fact, in one episode of The F-Word, he offered a post-release job to an inmate who showed superior kitchen skills.事实上,在其中一集的前面,他提出一个post-release一名囚犯的工作显示出优越的厨房的技巧。
Antics. 滑稽动作逗得哈哈大笑。Lawsuits, tawdry affairs, and restaurants on the brink of bankruptcy… these don’t always add up to success. 诉讼、通俗事务,以及餐馆破产的边缘…这些并不总是加起来就是成功台原标志设计。However, while scandals such as these don’t exactly build positive associations with the Ramsay restaurants, they add to the notoriety and visibility of the celebrity brand that supports them.然而,当这样的丑闻并不确切地建立积极的联想,拉姆齐的饭店里,他们的名声和增加品牌知名度的名人支持他们。
Despite the great variety of ventures bearing the Gordon Ramsay name, from restaurants all over the planet to cookbooks to scathingly witty television shows, he has been able to maintain a distinctive brand with fairly reliable brand characteristics. 台原标志设计尽管有各种各样的企业戈登。拉姆赛的名字,承载着这个星球上的所有餐厅,诙谐的电视节目,严厉地烹饪书,他已经能够维持一个独特的品牌与品牌相当可靠的特点。While many people would dispute the world class quality of his cooking, no one would argue that Gordon Ramsay is not a world class celebrity. 虽然许多人会反对世界一流质量的他做的饭菜,没有人会认为戈登。拉姆赛不是一个世界级的名人。In fact, he is a good example of how a strong brand can carry a business through difficult times―in this case even a possible bankruptcy, lawsuits, and paparazzi fueled marital problems.事实上,他是一个很好的例子,如何强大的品牌可以携带一个企业通过这种情况下甚至一次困难可能的破产诉讼,起到了推波助澜的作用,狗仔队婚姻问题。
(版权所有:转载请注明来源于【人和时代・中国】 http://www.rhtimes.com 作者:先锋)
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