淄博VI设计是一个平衡的淄博标志图像

淄博VI设计品牌:沃达丰解剖

Posted on贴在 August 20, 20102010年8月20日||Category:类别: Branding品牌

Anatomy of a Brand: Vodafone – Everywhere you turn, you see a Vodafone. 淄博VI设计构造的品牌:沃达丰-无论你旋转时,你看到一个沃达丰。There likely is a reason for this, as mobile telephone company Vodafone has been ranked the most valuable UK可能是一个原因就是移动电话公司沃达丰一直位列最宝贵的英国brand品牌and the seventh most valuable brand on the globe. 第七最具价值品牌,在全球。This leads many business owners to ask: How is Vodafone showing growth in a这使许多业主问:如何生长沃达丰显示market市场where so many are failing?如此多的失败的地方吗?

UK consultancy Brand Finance publishes an annual survey of the world’s 500 most valuable brands.英国金融咨询品牌发布的一项年度调查世界的500个最有价值的淄博VI设计品牌。Although Vodafone made it on the list in previous years, this year’s ranking as number one represents a jump in brand equity past well known UK brands such as HSBC Bank and Tesco. 尽管沃达丰使名录在过去几年,今年的排名第一,品牌资产代表一个跳过去众所周知的英国品牌,比如汇丰银行和乐购。What makes this是什么让这个brand品牌such a winner in the UK? 这样一个赢家在英国吗?Surely the visual identity is at least one part of this winning package.视觉识别是必定至少一部分成功包裹。

The这logo design标志设计is simple and succinct.简单、简洁。A white circle encloses a small red quotation mark. 一个白色的圆附上一个小红标点。The use of red is aggressive an eye-catching, helping the brand to stand out in the saturated market. 使用红色是积极的一个醒目,帮助品牌脱颖而出在饱和的市场。Because red is a particularly forceful colour, the company uses lower case lettering in a bubbly font to add a friendly touch. 因为红色是一个非常有力的色彩,公司采用小写字体在一个泡沫的字体添加一个友好的联系。The result is a balanced image that uses a powerful colour without being overwhelmed by it.淄博VI设计是一个平衡的淄博标志图像,使用一种浓烈的色彩不被压得喘不过气来。