辽宁标志设计在我们:辽宁VI设计皇家公园

辽宁标志设计在我们:辽宁VI设计皇家公园

Posted on贴在 February 2, 20102010年2月2日||Category:类别: UK Brand Logos英国商标

Even the best辽宁VI设计即使最优秀的brand品牌needs a little revision every millennia or so.需要一点修改每年左右。The Royal Parks is no exception. 皇家公园也不例外。In the late nineties, the government decided to pay a professional在年代后期,政府决定花钱请一个专业的人士logo design标志设计agency to give this organisation the professional image that it deserved. 把这个组织机构的职业形象,它应得的报应。The results have been magnificent.结果是非常辉煌的。

The new logo is clever and weaves together several themes that would seem to conflict, namely nature and the crown. 新商标巧妙编织在一起几个主题,似乎冲突,即自然和“王冠”部分。While we are used to seeing royals on hunting expeditions and other outdoors activities, few people associate them with the parks themselves. 虽然我们习惯于看到皇家狩猎探险上以及其它户外活动,一些人把他们自己的公园。The use of leaves to make up an image of a crown is nothing short of brilliant. 使用树叶构成图像的皇冠无异于辉煌。The writing is simple so as not to conflict with the strength of the image, making for a powerful logo.写的很简单,以免冲突与实力的图像,为使一个强大的标志。

This new brand already seems to have paid off for The Royal Parks.这个新品牌已似乎已经还清了为皇家公园。This rebranding is just one part of a national attempt to rebrand the UK, an attempt that seems to be paying off in more British people visiting British locales on holiday as well as a successful Olympic bid. 这只是其中的一部分重新定位一个国家企图将英国,企图收买似乎是在多的英国人访问英国地区度假以及一个成功的奥运会主办权。However, smaller, more colloquial evidence also suggests that The Royal Parks are ascending in public favour. 然而,变得更小、更口语化的证据也显示了皇家公园在提升中的公共的青睐。Most recently, Richmond upon Thames neighbourhood residents voted Richmond Park, one the The Royal Parks, as the most recognizable landmark of the area. 最近,在附近的居民投票里士满河畔公园,里士满的英国皇家公园,作为最具标志性的里程碑式的区域。Images of the park will appear on some Olympic memorabilia as a result, only adding to the clout of the organisation.公园的形象将出现在一些奥运会纪念品的结果,只有增加组织的影响力。

Representatives of The Royal Parks are also in the process of developing a clothing line with the new logo.皇家公园的代表也在发展过程中存在一个服装生产线新商标。These items would be popular with tourists as well as with many markets overseas. 这些物品会颇受游客欢迎以及与许多海外市场。American department store Macy’s is reportedly interested in carrying a line of casual clothing such as sweaters emblazoned with the new and attractive logo. 美国百货公司梅西百货公司,据报道有兴趣扛着一个休闲品牌的服装比如毛线衫上新和迷人的标志。This may actually be the first time that a government agency transforms its logo into an international clothing brand. 这实际上可能是第一次政府机构转变它的标识语成一个国际服装品牌。As a bonus, revenue from the clothing line could be used to underwrite the expenses of maintaining and caring for the parks, reducing the expense shouldered by the British taxpayer.作为奖金,收入从服装生产线可以用来保证费用的维护和照顾公园,减少费用委托英国纳税人。