南京公司VI设计与挣扎南京品牌最新的南京logo设计信心

南京公司VI设计与挣扎南京品牌最新的南京logo设计信心

Posted on贴在 January 6, 2010年1月6日,2010年||Category:类别: UK Brand Logos英国商标

Cult favorite snack food Vegemite recently released a similar food, a snack made up cream cheese mixed with Vegemite that was initially called iSnack 2.0. 邪教最喜欢的休闲食品Vegemite最近发布了一项相似的食物组成,小吃,奶酪混合Vegemite最初称为iSnack 2.0。However, the product has been renamed just months into its lifespan due to a lack of customer support.然而,南京公司VI设计该产品已进入其寿命只有几个月更名为由于缺乏客户支持。

Kraft originally thought that the name and原本以为这个名字的牛皮纸food and drink logo design食物和饮料logo的设计was entirely appropriate for their newest product. 完全是适合他们的最新产品。It was designed to appeal to a younger generation that is not so interested in Vegemite. 它是为了吸引年轻一代,这并不那么感兴趣Vegemite。However, the product failed to sell and even became a joke among the young people who were supposed to be the target audience.然而,产品卖不出去,甚至成为一个笑话在年轻人中应该拥有的目标受众。

While young people certainly enjoy both digital media and snack foods, they do not routinely associate the two with each other. 当年轻的人肯定会喜欢这两种数位媒体和零食,习惯性地不把他们两个之间相互的关系。Instead of inspiring a new generation to try their grandparent’s favorite snack, the name instead made them feel that the company was trying a little too hard. 而不是鼓舞人心的新一代去尝试他们的祖父母最喜欢的零食,名称,而不是让他们南京公司VI设计感觉,公司正在尝试一种小得太辛苦了。In this case, the evaluation was certainly correct. 在这种情况下,评价无疑是正确的。Kraft was back to the naming and卡夫又回到了命名logo design标志设计drawing board in record time.画板以创记录的时间。