连云港VI设计网站公司和一个更加现代连云港标志设计经历的过程。。
Southend-on-Sea is another town going through the same process.Southend-on-Sea是另一个城镇经历同样的过程。With annual tourist activity restricted to a relatively short season, the resort is trying to attract new, off season traffic with a new website and a more modern logo design. 年度旅游活动限制在相对较短的季节,度假村正试著去吸引新的赛季结束与一个新的连云港VI设计网站交通和一个更加现代连云港标志设计。The town is also pushing itself as a sophisticated, yet close to home option for any time of the year.镇上还推动本身作为一个复杂的,但是选择离家近一年中的任何时候。
Both of these towns, as well as several others,两个这样的城镇,以及一些别人,are moving forward in rebranding encouraged by the success of a similar resort: Brighton. 正在向前地移动的鼓舞,重新定位在一个类似的旅游胜地的成功:布赖顿。Brighton recently went through an identical rebranding process and emerged with a newer, upmarket image complete with an informative website and a new logo design. 布赖顿最近经历相同的重新定位过程和了更新,高档图像完成一个内容丰富的网站和一个新的连云港logo的设计。The town is now home to several festivals that attract year-round traffic. 现在本镇家里几个节日,吸引全年交通。It is gaining momentum as a major seaside destination.这是蓄势待发作为主要的海边目的地。
However, there may be drawbacks to rebranding.然而,可能会有缺点的重新定位。It’s important that new brands and the accompanying logo design present themselves as a new entity while staying true to their classic British roots. 重要的一点就是新的品牌和相应的标识语设计侍立作为一种新的实体而坚守他们的经典英国的根源。Many visitors will be turned off by a brand that is too disparate with the town they know and love. 许多游客会就此停止品牌太上水跟镇上他们知道和爱。This makes rebranding a difficult tightrope, with many different markets to consider at every step of the process.这使得一个困难的走钢丝的重新定位,许多不同的市场,考虑到程序的每个步骤。
The rebranding of UK resorts comes at a time when many couples and families are choosing to spend their holidays at home. 英国的重新定位的旅游胜地是在当时很多夫妇和家庭正选择去度假在家里。If these towns can market themselves through logo design and rebranding as having all the class of the continent at a far lower cost, many people in the UK will choose these options. 如果这些城可以通过标识语设计和市场的重新定位自己所拥有的大陆整节课都远远低于成本,在英国的很多人会选择这些选项。These newly refurbished communities may even help with the rebranding of the UK, presenting the nation as a whole as a holiday destination.这些新装修的社区甚至可以帮助英国的重新定位,为国家作为一个整体,作为一个度假胜地。
(版权所有:转载请注明来源于【人和时代・中国】 http://www.rhtimes.com 作者:先锋)
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