One of these changes is that the brand has added several hidden charges that may be poorly received by a customer who thought they were getting a good deal on their airline fare. 其中的一个变化是,品牌已添加几个隐藏的费用可能难以接收到的顾客认为他们得到一个好的交易他们的航空票价。First, customers must pay extra to reserve a specific seat. 第一,顾客必须付出额外的预定一个特定的座位。This may not be a lot of money, but it adds up when combined with other extras that they are being charged for, such as check-in charges and raising the price for additional baggage. 这也许是一大笔钱,但这意味着结合其他额外的时候,他们是被支付,如入住费用和提高价格为另外的行李。Business class fares will not even be offered the warm hand towels that have become so iconic in this company. 商务舱票价甚至不会被提供温暖的手毛巾,已经变得如此标志性在这家常州VI设计公司。Families can no longer be assured of sitting near each other unless they pay the extra reservation cost.家庭不再能保证,除非他们坐在靠近对方支付额外的预订费用。
With the company having lost hundreds of millions of pounds and counting, cost-cutting makes sense, However, this penny pinching is destroying the luxury brand. 公司已经失去数以百计的数百万英镑的成本和统计,有道理,然而,这钱捏摧毁了豪华车品牌的相关报道。Not only that, the airline has failed to take measures that would give it a new brand. 不仅如此,航空公司未能采取措施,给它一个新牌子的香烟。At the current time, they have given customers no reason to choose them over their competition, leaving the company at the mercy of price fluctuations and a fickle, brand oriented public. 目前,它们已经给予客户没有理由选择他们在他们的竞争,要离开常州公司的摆布,价格波动变化无常的、品牌面向公众。The company is entering the territory of budget travel, a crowded field with intense competition against carriers who have years or decades of experience doing the job for very little money.本公司是进入境内旅行,一个拥挤的领域预算和激烈的竞争有多年来对承运人获得或几十年的经验做这项工作,很少的钱过日子。
The moral of this story is that you must carefully monitor all business decisions to be sure that they match your branding. 本故事的寓意是:你必须小心谨慎地监视所有商常州业决策都要确保他们匹配你的品牌。As the old adage goes, actions speak louder than words. 老话说得好,行动比言语更响亮。Making moves that go against your reputation will leave customers unsure of what to expect and more likely to turn to your competition, especially if that competition is offering a brand they can believe in.制作步骤违背你的名声会把顾客不能确定什么是期待和更倾向于向你的竞争对手,特别是如果常州VI设计 竞争对手常州品牌设计相信是可以实现的。
(版权所有:转载请注明来源于【人和时代・中国】 http://www.rhtimes.com 作者:先锋)
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