个精品酒店品牌
Posted on贴在 December 7, 20092009年12月7日||Category:类别: Branding品牌
Millers64 is one of the hottest boutique hotels in Edinburgh, Scotland, and it’s easy to see why. Millers64是最热的一个精品酒店在苏格兰爱丁堡,很容易明白为什么。This hotel boasts Asian minimalist furnishings with sumptuous Old World European comfort. 这家旅馆陈设富丽堂皇拥有亚洲极旧世界欧洲安慰。In homage to the locality, traditional Scottish breakfasts are served using the best of local ingredients and flavours. 在对传统的苏格兰地区、提供早餐用最好的当地的成分和芳香。However, these aspects are not the only thing making Millers64 such a rousing success. 然而,这些相位不是唯一让Millers64这样一个令人振奋的成功。This tiny hotel has a这个小酒店professional专业brand品牌and logo和标识语that would make the Hilton jealous.这会使希尔顿嫉妒。
First, this hotel has a simple colour palette that is reminiscent of the earth. 首先,这家旅馆有一个简单的颜色调色板,让人联想起地球。The brown of the logo is clean and modern without even a touch of muddiness. 棕色的标志是干净和现代,甚至没有一个muddiness之触。Although it isn’t seen in this logo, a light green is used in some aspects as a complementary colour. 虽然它不是我们看到的这个标志,一个淡淡的绿色被用在一些方面相辅相成的颜色。The calm feeling of green with the earthy brown creates a relaxing, down-to-earth feeling for this small bed and breakfast.四平企业VI设计 平静的感觉与朴实的棕色绿色创建一个轻松、脚踏实地的感觉这个小床和早餐。
The logo of商标的Millers64Millers64sets it apart from the many inns and hotels in the Edinburgh area. 使它有别于许多旅馆和酒店爱丁堡地区。The writing is in a sleek, modern font without serifs. 文字是一个井然有序,现代字体没有serifs。It is neither newsy nor romantic, but rather sophisticated and uncomplicated. 它既不newsy也不浪漫,但是复杂而不复杂。A line separates the ‘64’ from this word, which is notable as in all communications these two elements are written as one word. 一条线从分离' 64 '这个词,就像在所有的通信明显这两种元素被写成一个词。The numbers are in a circle, which is a shape that is inclusive and friendly. 这些数字都是在一个圆里,四平企业VI设计这是一个形状是包容和友好。This offsets the otherwise harsh and austere image that the rest of the logo would invoke. 这种偏移否则严厉和严峻的意象,其余的标志会调用。The numbers are written in a simple font that matches that matches that of the lettering. 这些数字都是写在一个简单的字体的比赛比赛刻字。The circle appears to resemble a classic address sign or room number that would be seen in a luxury hotel, adding to the overall charm of the hotel logo.似乎就像圆一个经典的地址标志或房间号码,将会出现在一间豪华旅馆,这增加了整体魅力的酒店的标志。
(版权所有:转载请注明来源于【人和时代・中国】 http://www.rhtimes.com 作者:先锋)
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