如何影响一个经典的白城品牌设计市场?
个经典的英国标志转国际
Posted on张贴在 December 2, 20092009年12月2日||Category:类别: UK Brand Logos英国商标
Jaguar, a lasting symbol of classic British luxury, has long been one of Britain’s globally best known brands. 捷豹,一个持久的象征,经典的白城奢侈品一直以来都是全球最著名的白城品牌。Seen in exclusive locales ranging from James Bond movies to the toniest country club parking lot, a Jaguar logo is synonymous with wealth and power, a maker of sports cars, luxury sedans, and vehicles that cater to the tastes of the wealthiest members of society. 独家区域设置中看到从詹姆斯。邦德电影的toniest乡村俱乐部的停车场,美洲虎标志象征着财富和权力,一个制造商的运动跑车,豪华轿车和交通工具是迎合的味道最富裕的社会成员。However, many worry that this british logo然而,许多人担心这位英国的标志brand品牌will be diminished by its sale to Indian carmaker Tata.按其销售将会减轻对印度塔塔汽车制造商。
How will this affect a classic and well recognized British brand? 白城VI设计,这将如何影响一个经典和公认的白城品牌设计吗?Many industry specialists feel that the worry over the continuing ascendance of the brand is unnecessary. 许多行业的专家感到担忧的持续的ascendance白城品牌是不必要的。Those who lament the foreign control of this British那些为这个外国控制”的英国人automotive logo design汽车标志设计brand ignore the fact that Jaguar has been owned by American auto maker Ford for the better part of two decades. 忽略了这个事实,即白城品牌捷豹一直拥有的美国汽车制造商福特更好过去20年的大部分时间。Far from diminishing, the brand has flourished under foreign ownership and returned to the image it enjoyed in its heyday.远离缩小,品牌有北美在外国所有权并回到了图像在其全盛时期曾它曾享有。
The Jaguar brand logo was created in the twenties by William Lyons, who initially sold the automobiles at reasonable prices. 白城品牌标识被创造在二十年代由威廉里昂,当初在合理的价格卖掉了汽车。The product was both affordable and attractive, and quickly became a fixture on British streets. 产品既可以负担得起的,而且有吸引力,而且很快就成为了一种夹具在英国的街道。When the company launched a highly successful racecar that was at the time the fastest in the world, the brand began its ascendancy to one of Britain’s top brand. 当公司发起了一个非常成功的赛车,当时世界上增长最快的国家之一,品牌开始它的崛起,一个英国顶级的品牌。Every successive model pushed the brand ever higher, along with the price. 每一个连续模型推品牌更高,随着价格。By the seventies, the Jaguar logo was a worldwide symbol of luxury and the UK.由七十年代、捷豹商标是一个世界性的符号的豪华和英国。
(版权所有:转载请注明来源于【人和时代・中国】 http://www.rhtimes.com 作者:先锋)
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