Being too broad.太过广泛。You can’t please everyone, so don’t even try. 你不可能讨好每个人,所以不敢尝试的人。Know your target audience and make sure all marketing and product development is aimed at this consumer. 知道你的目标受众,确保所有的产品和市场的发展是针对这一点的消费者。Many small business owners have tried to take a broader approach; the results are uniformly disastrous. 许多小企业主都试图采取一种更广泛的途径;结果都是清一色灾难性的。A broad appeal won’t have any effect on people who have no perceived need for your product or service. 一个广泛的支持率不会有任何影响到那些没有认识到需要为你的产品或服务。Careful targeting will make sure you get the most benefit for your time, energy, and expenditures.吉林vi设计公司仔细瞄准将确保您获得最大的效益为你的时间,精力,和支出。
Being too narrow.太窄了。Even if you begin as a local business, you will likely want to branch out after building a successful flagship store. 即使你开始作为一个当地的业务,你可能会想分支后,建立一个成功的旗舰店。Because expansion is a natural part of business growth, you should plan for it from the beginning. 由于膨胀是自然的一部分,你应该计划业务增长,因为它从一开始的。Don’t choose a brand or a logo that will lack relevance for people outside your immediate area. 不要选择一个吉林品牌或吉林标识语为人们会缺乏相关性在您的直接地区。The universal is nearly always as effective as the particular. 宇宙几乎总是特别一样有效的。As long as you are targeting at a well defined type of customer, your logo designer will be able to create a logo that is broad in scope.只要你的目标是在一个非常明确的类型的顾客,你的标志设计者能够创造出一个标识,宽广的范围。
Not making it legal.没有公布其合法的。There are steps to registering key aspects of your brand, including your logo, your catch phrase, and your name. 这儿有些步骤只要你去注册品牌方面的,包括你的标志,你的口头禅,你的名字。Once you have taken steps to create a brand, protect with the full force of the law. 一旦你已经采取措施来创建一个品牌,保护和全部力量律法的。This will keep your valuable brand from being diminished by impostors. 这将保持您的有价值的品牌被减少,而视点替用特效。It will also reduce the chance of finding out that you are inadvertently infringing on someone else’s brand. 它也将减少的机会,发现你是无意中侵犯别人的吉林品牌。A logo designer can help you through this process.吉林vi设计公司,一个吉林标志设计者可以帮助你通过这一过程。
(版权所有:转载请注明来源于【人和时代・中国】 http://www.rhtimes.com 作者:先锋)
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