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深圳VI设计公司-2021三种深圳VI设计合作营销的形式
发表时间:2020-12-25 17:05:43 资料来源:人和时代 作者:VI设计公司

        深圳VI设计公司合作营销的形式合作营销的形式可以简单地把它归结为三种:


        1.VI设计公司合作。这是指企业在某一特定营销活动内容上的平行合作。如两个企业在开发某一新产品上通力合作,或者在对VI设计产品的广告、促销上进行合作,或者互相为对方产品提供销售渠道网络VI设计等等。水平合作最有可能在同行业中开展,是水平国际分工的基础。


        2.深圳VI垂直合作。这是企业在不同的营销活动内容上的合作。深圳VI设计公司分别承担某一营销活动,最终组成合作优势,如丹麦的诺和诺德公司是生产胰岛素和酶的小企业,具有一定的生产技术优势.但是本身的销售能力很差。为此,诺和诺德公司与美国的施贵宝公司合作,由施贵宝公司专门负责北美市场的销售活动,取长补短,取得了很好的效果。



        3.VI设计交叉合作。平行与垂直合作主要在同一行业的企业之间进行。交叉合作是两者的综合,主要在不同行业的企业之间进行。随着深圳VI设计公司多角化战略的不断应用,这种交叉合作已越来越为企业所采用。交叉合作又被称之为全方位合作或全面合作,它在国际营销中的重要性将越来越被人们重视。市场营销的发展是一种必然的趋势,只要社会生产力在不断地向前发展,企业VI设计的内部环境与外部环境在不断地变化,那市场营销的新发展就会永远的持续下去。


        The form of cooperative marketing of Shenzhen VI Design Company The form of cooperative marketing can be simply summarized into three types:


        1. VI design company cooperation. This refers to the parallel cooperation of companies on the content of a particular marketing activity. For example, two companies cooperate fully in the development of a new product, or cooperate in the advertisement and promotion of VI design products, or provide each other's products with sales channel network VI design and so on. Horizontal cooperation is most likely to be carried out in the same industry, which is the basis for the horizontal international division of labor.


        2. Shenzhen VI vertical cooperation. This is the cooperation of enterprises on the content of different marketing activities. Shenzhen VI Design Company undertakes a certain marketing activity, and finally forms a cooperative advantage. For example, Denmark's Novo Nordisk is a small enterprise producing insulin and enzymes, which has certain production technology advantages. But its own sales ability is very poor. For this reason, Novo Nordisk has cooperated with Bristol-Myers Squibb in the United States, and Squibb is responsible for sales activities in the North American market, learning from each other and achieving good results.


        3. VI design cross cooperation. Parallel and vertical cooperation are mainly carried out between companies in the same industry. Cross-cooperation is the integration of the two, mainly carried out between enterprises in different industries. With the continuous application of Shenzhen VI design company's diversification strategy, this kind of cross cooperation has been increasingly adopted by enterprises. Cross cooperation is also called all-round cooperation or all-round cooperation, and its importance in international marketing will be paid more and more attention. The development of marketing is an inevitable trend. As long as the social productivity is constantly moving forward and the internal environment and external environment of the company's VI design are constantly changing, the new development of marketing will continue forever.


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