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上海标识设计--品牌标志醒势命名法
发表时间:2021-01-15 09:37:50 资料来源:人和时代 作者:VI设计公司

       品牌命名时,清晰产业背景、吻合行业特征,暗含商品属性与服务定位的寓意,或者清晰锁定目标群体,并与之相互协调,是谓“醒势命名法”。

       几乎垄断着电脑操作系统平台的美国 Microsoft微软公司,品牌命名定位于软件(Software); NetEasy网易,品牌命名定位于网络(Net)平台,并且品牌命名强调了一种趋势(越来越易于使用)和所承诺的利益。

       醒势命名法要注意回避市场上雷同的中文和英文名称,而且最好将品牌与目标客户直接联系起来,进而使目标群体产生认同感。   太太(口服液)是一种专为已婚妇女设计的营养补品(女性补血口服液),这个品牌名称不用过多的言语描述,一听就知道它所针对的消费者是谁,加之色彩上使用鲜红的品牌主色调,利益诉求不言而喻。  

       这种锁定目标人群的品牌还有:好孩子(童车)、娃哈哈(儿童口服液)、商务通(商务掌上电脑)等等。

       当然,品牌标志的内涵绝不单是名称那么单纯,还包括着品质、服务、包装、承诺等综合要素,所以商业品牌的名字更需要匠心独具,否则在茫茫人海中人们会很容易忘了你叫什么。

      When naming a brand, it should be clear about the industry background, conform to the industry characteristics, imply the implied meaning of commodity attributes and service positioning, or clearly target the target group, and coordinate with each other, which is called "Xingshi nomenclature".


      Microsoft, which almost monopolizes the computer operating system platform, brand names software; neteasy, brand names net platform, and brand names emphasize a trend (more and more easy to use) and the promised benefits.


      We should pay attention to avoid the similar Chinese and English names in the market, and it is better to directly connect the brand with the target customers, so as to make the target group have a sense of identity.


      Madam (oral liquid) is a kind of nutritional tonic (female blood tonic oral liquid) specially designed for married women. This brand name does not need too many words to describe. You can know who it is aimed at as soon as you listen to it. In addition, the main color of the brand is bright red, so the interest demand is self-evident.


     There are also brands targeting at the target group: Goodchild (baby carriage), Wahaha (children's oral liquid), Shangwutong (business PDA), etc.


     Of course, the connotation of brand logo is not only the name, but also the comprehensive elements of quality, service, packaging, commitment and so on. Therefore, the name of a commercial brand needs more ingenuity, otherwise in the vast crowd, people will easily forget what your name is.




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